How Strike & Smash Is Building India's Indoor Cricket Revolution

In this episode

• The story behind building Strike & Smash from the ground up
• What it actually takes to build a sports startup in India
• Growth and expansion strategy for a niche sports business

Cricket is close to a national religion in India - Suraj's bet with Strike & Smash was that this passion could support more than nostalgia. It could support a real business.

The full conversation

Suraj talks through what it took to build an indoor cricket brand from an initial idea into a growing sports business: the operational challenges of running physical sports facilities, the case for treating a "passion business" with the same discipline as any other startup, and the growth and expansion decisions that come with scaling a niche sports concept beyond a single location.

Why it matters

It's a useful reminder that a founder's edge doesn't always come from an obviously investable sector - sometimes it comes from understanding a cultural obsession well enough to build a real business inside it.